Mag+ live with Popular Science+
Popular Science + is the first digital magazine to emerge from Bonnier’s Mag+, an ongoing project across all Bonnier titles in the U.S. and Europe to rethink the way magazines can be read on a new generation of full-color, touchscreen tablet devices.
Popular Science+ is a new way of experiencing magazines on digital devices and a first step toward our vision of what digital magazine reading can be. Mag+, Bonnier’s digital magazine platform, is a project that began months ago in a collaboration between Bonnier’s global R&D task force and BERG, a London-based design studio.
Our goal has been to preserve all the qualities that make magazines such a powerful, popular medium—inspired packaging of carefully curated content by a team of expert editors, delivered in a visually dazzling issue with a beginning, middle and end—and at the same time to reinvent it in a way that makes it come to life on the iPad’s screen.”
Read more about Mag+ and join the conversation about the future of digital magazines at www.bonnier.com/betalab
We’re excited to have a conversation with you to find out what you think of the Mag+ platform and the Popular Science+. We’ll base our changes and upgrades on your feedback, so please give us your thoughts.
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Eine gedruckte Zeitung ist ein tolles mobiles Device. Doch das bessere ist der Feind des guten. Das Internet ist besser als die gedruckte Zeitung und das iPad bietet die Chance, die beste Zeitungen und Zeitschrifen der Zukunft entwickeln zu können. Schließt die Druckerein, schult die Drucker zu App-Entwicklern um und nehmt das Heft in die Hand!
Links
Publishers are re-thinking books for the digital era. Emma Barnett looks at the ways technology is changing the publishing industry.